Search Engine Optimization (SEO)

Puzzling to find the right answers

“What we seek is some kind of compensation for what we put up with.” 

Haruki Murakami, Dance Dance Dance

The definition of SEO is in its name: optimizing one’s website in order to rank well with search engines like Google, Bing, etc. According to Wikipedia, search engines initially relied on webmasters to provide the URL or keywords it wanted them to find. Eventually, webmasters found they could manipulate key words or other features to boost the rankings of their pages in a search engine’s results. In response, search engines modified their algorithms to look for more than simple keywords. Today algorithms are learning the subtleties of human language. This allows for more flexibility when entering a query into, say, Google’s search bar. Instead of trying to think like search engine, Google is trying to teach it to think more like you.            

Search engines still use some of the original technology such as “spiders” to  find new and updated web pages. The engine then fetches the pages and indexes them to make future retrieval faster.  Not surprisingly, the expansion of the World Wide Web requires search engines to work far more quickly to handle extraordinary amounts of data almost instantaneously. Therefore, the algorithms used to determine which pages are the most relevant to user queries are much more complex. Rather than just looking for key words, they now consider things like content relevance, timeliness, and trustworthiness.

All this means marketers and web developers can no longer rely on key words in a page’s content or commonly used meta-data tags to boost their sites’ search engine rankings. According to Google’s SEO guide, to optimize your site for its search engine, you need to, “help Google understand your content” –  artificial intelligence must be taught how to think. Additionally, ICANN says it’s better to do “White Hat” SEO and use the, “techniques and strategies that follows the guidelines set by search engines without deception by using useful content and valuable content for readers.” Its opposite, “Black Hat SEO” made itself a target of firms like Google, which is always working to prevent search ranking manipulation. According to Wikipedia, in 2010, “Google made over 500 algorithm changes – almost 1.5 per day.”

Currently, Google suggests unique titles; accurate, compelling, and relevant content; description meta-tags; heading tags; and proper URL hierarchy – “know what your readers want” to know how they search. Also, make sure your site mobile-friendly since engines are optimized for mobile searching. For more information, Google offers users free tools to check site map accuracy, analytics to track followers, and it made all 160 pages of its “Search Quality Evaluator Guidelines” free and open to the public. Today, optimizing your site for search engines is no longer mysterious or technically hard; but to do it optimally, it is hard work. Make the effort and great search engine results will be your reward. 

Works Cited

ICANNWiki contributors. (2017, July 21). SEO. Retrieved from ICANNWiki:

The Google Search Quality team. (2019, June 14). Search Engine Optimization (SEO) Starter Guide. Retrieved from

Wikipedia contributors. (2019, June 14). Search engine optimization. Retrieved from Wikipedia, The Free Encyclopedia.:

Website Dental Bio

Dental exam

“A dentist gets to the root of the problem.”

~ Anonymous

Dr. John Riley D.D.S. grew up in Norway, Iowa on a farm 15 miles south of Cedar Rapids. He attended nearby Amana High School and graduated from the University of Iowa in 1989. Dr. Riley taught at and served on the board of the university’s School of Dentistry.

After moving to Arizona in 2000, he opened a private practice on Phoenix’s east side. After 10 years of general dentistry, Dr. Riley moved to Scottsdale, AZ to specialize in cosmetic dentistry. He spent 7 years working with the latest dental technologies before moving to Gilbert, AZ and opening ABCDental.

ABCDental grew from his desire to combine general dentistry with the high-tech innovations in cosmetic services. He believes patients should have multiple-service availability in one location to reduce travel time and to lower the cost of care.

Dr. Riley’s team has over 150 years of combined, professional experience and has a reputation for reliable, affordable, gentle service. He loves to talk about dentistry and encourages his patients to call him with any questions, 7 days a week.

ABCDental’s in-office services include: braces and basic orthodontics, check-ups, cleanings, crowns (porcelain and CEREC), cavity management and prevention, dentures, emergencies, extractions (wisdom teeth or other), fluoride treatment, gum treatments, Invisalign aligners, lumineers, pediatric dentistry, root canals, veneers, and whitening.

We take most insurance, offer reasonable payment plans and credit options, and pride ourselves on our commitment to patient comfort.

We are conveniently located in Gilbert, AZ (85296), in the Safeway plaza across the west side of S. Val Vista, between Warner and Elliot. Call us today!

Newsletter Article (NITP)

Children 19th c.

“People…perform more creatively when they feel good”

-Donald A. Norman

Clothing anxiety affects millions. People equate wardrobe with self-worth, or they resent their inability to buy the latest styles or multiple pairs of jeans. Meanwhile the bombardment of advertising promising life-changing fashion miracles never ends.

Children are especially susceptible to advertising and social pressures to conform. Clothing anxiety decreases their academic performance, as feelings of inadequacy increase. Children who lack proper clothing for school are higher-risks for this anxiety because they already feel socially deficient. Schoolyard teasing about clothing further reduces self-esteem, which can fall to critical levels in some children.
Research into the psychology of clothing studied how humans function under the mental stress from the reaction of their internal perspectives toward external stimuli. In other words, how we decode the symbolism of clothing affects our judgment, and the positive or negative reaction to these feelings alters how well we perform on immediate tasks.

However, in 2014, three scholars from The Ohio State University presented an assessment of the effectiveness of digital fabrication when customizing personal items like clothing (shoes, safety helmets), accessories (music earbuds), medical devices (casts), etc. They cited multiple studies showing how positive feelings about one’s clothing have positive effects on cognition.

Author, Donald A. Norman’s research found, “People…perform more creatively when they feel good” (Norman 2005). French sociologist, Jean Baudrillard, noted, “…products that we use…portray an image of who we are and reflect our internal propensity” (Baudrillard 2006). American psychologist, Alice M. Isen, wrote, “…even low-level general feeling states that are caused by small things can have remarkable effects on our social behavior and cognitive processes” (Isen 1984).

The ability to create positive feelings means local children do not have to suffer clothing anxiety.

Note in the Pocket (NITP) is an organization removing the negative-stress barriers to learning by working to properly outfit lower-resourced and homeless schoolchildren. NITP collects clothing donations and creates simple wardrobes of like-new clothing for children in need. NITP then delivers these personalized wardrobes to the children of families identified as candidates for NITP’s assistance by local schools and community services.

Children’s memories, attention, and focus naturally improve without the distraction of appearance anxiety, as do grades and test scores. Your donation today can improve a child’s tomorrow.

NITP serves the people of Wake County, NC.